How to Get the Price You Want (and Need)

If you're like most homebuyers, you have two primary considerations in mind when you start looking for a home. First, you want to find the home that perfectly meets your needs and desires, and secondly, you want to purchase this home for the lowest possible price.

When you analyze those successful home buyers who have been able to purchase the home they want for thousands of dollars below a seller's asking price, some common denominators emerge. While the negotiating skills of your agent are important, there are three additional key factors that must come into play long before you ever submit an offer.

This topic has been the subject of extensive analysis by Industry Experts, and a summary of their findings, and a specific step-by-step purchase plan for homebuyers, can be found in a new special report called "Homebuyers: How to Save Thousands of Dollars When You Buy".

This free report outlines the psychology of how a seller sets their asking price, and gives you 3 simple steps to follow, before you even set foot in a seller's home, which could help you to successfully slash thousands of dollars off the price of the home you want.

Pricing Your Home

When you decide to sell your home, setting your asking price is one of the most important decisions you'll ever make.

Depending on how a buyer is made aware of your home, price is often the first thing he or she sees, and many homes are discarded by prospective buyers as not being in the appropriate price range before they're even given a chance to be shown.

Your asking price is often your home's "first impression", and if you want to realize the most money you can for your home, it's imperative that you make a good first impression.
 

This is not as easy as it sounds, and pricing strategy should not be taken lightly. Pricing too high can be as costly to a homeseller as pricing too low. Taking a look at what homes in your neighborhood have sold for is only a small part of the process, and on its own is not nearly enough to help you make the best decision.

This will help you understand some important factors about pricing strategy. When taken together, this information will help you price your home to not only sell, but sell for the price you want.

Pricing Strategy Starts with Good Information
 

Before you can begin to know what your home is worth, you should do some research, bearing in mind the following:
An analysis of what homes have recently sold for in your neighborhood is NOT enough to help you properly price your home.

It is important for you to understand how buyers look for a home.
Think about how you conducted your house hunting search to find the home you are now thinking of selling. You most likely did not confine your search to a single neighborhood, but perhaps different neighborhoods or towns in order to find a home that best matched your needs and desires.
 
The prospective buyers who will be viewing your home, will conduct their searches in a similar manner. That means they will be comparing your home to, for example,brand new development homes, century homes, 10-20 year old homes, etc. They will also consider locations such as homes in established neighborhoods, the middle of town, the suburbs or country properties. Each home will have a different look and feel and it’s quite possible that a prospective buyer might consider all of these variables in the search for a home.

You can see, when you’re selling your home, you’re not just competing with the home around the corner, but also with all homes in other areas which have the same basic characteristics: i.e. number of rooms, overall living space, etc.


HOMEBUYERS: HOW TO SAVE THOUSANDS OF DOLLARS WHEN YOU BUY

Before I get to the above topic, it's important to let you in on 4 common strategies most sellers used to priced their homes, which I discussed on last week's Blog.

How Sellers Set Their Asking Price
 

1. Clearly Overpriced:

Every seller wants to realize the most amount of money they can for their home, and real estate agents know this. If more than one agent is competing for your listing, an easy way to win the battle is to over-inflate the value of your home. This is done far too often, with many homes that are priced 10-20% over their true market value.
 
This is not in your best interest, because in most cases the market won’t be fooled.
 
 
As a result, your home could languish on the market for months, leaving you with a couple of important drawbacks:
 
• your home is likely to be labeled as a “troubled” house by other agents, leading to
a lower than fair market price when an offer is finally made
• you have been greatly inconvenienced with having to constantly have your home in “showing” condition . . . for nothing. These homes often expire off the market, forcing you to go through the listing process all over again.

 
That is one of the pricing strategies sellers use to price their home. If you’d like see all 4, I have put together a FREE report entitled, “Homesellers: How to Get the Price You Want (and Need)”, You can grab a copy of the report for FREE by clicking the following link. https://www.briankondo.com/coaching_setprice
or CALL me at 905-683-7800 (office);  905-426-7484 (direct).
 
Thank you for reading this week’s blog!
 
 



Brian
 
Your Home Sold Guaranteed or I'll Buy It!* No Gimmicks! For a Free Special Report that Details my Guaranteed Sale Program, visit: www.BriansGuaranteedSaleProgram.com.

Remember, your referrals change lives! We donate a portion of our income on every home sale to a great worthy cause like SickKids Hospital. To find out more visit: www.ReferForSickKids.com.

If you or anyone you know is considering making a move in the next little while, give me a call or pass on my number office:  905-683-7800! direct: 905-426-7484!